Tonic MUSIC
In 2020, Ray began working on a project close to his heart. Being involved in and passionate about the development of young musicians, he observed that practice—despite being an essential element of study—was the biggest obstacle in the journey to success. Through his own experience, he found that the best motivators for regular music practice were supportive friends and peers who could relate to and encourage the musician. Ray founded Tonic to address that need, for the benefit of the music community.
Tonic is an innovative music practice platform designed to make classical music accessible, connected and fun for a global community of musicians and learners. Focused on improving the detached experience of practice, Tonic motivates people on their musical journey and gives access to allow everyone to enjoy the best parts of being a musician: to play & share.
In the Tonic app, users can open live Studios for their practice sessions and play for a supportive audience of peers. Users set their own schedule, keep track of practice time to stay on track for their goals and earn Badges and other rewards for their efforts. Tonic also offers community events such as Challenges and Leagues which are supported by partnerships with established brands in the music industry. Social features such as Groups and Studio invitations help users build and maintain deeper friendships through the app.
Tonic began in 2020 as a pandemic passion project, but has since had over 1 million live Studios created. Users in over 130 countries love the platform and contribute to its community with creativity and openness. Built by music lovers for music lovers, it is a home and a haven for those who want to see the joy of music come alive through community.